Using Social Norms to Reduce Bullying
USING SOCIAL NORMS TO REDUCE BULLYING
This social norms intervention attempted to reduce bullying among U.S. middle school students. Data from initial surveys was used to tailor messages for each school in an effort to reduce misperceptions and to convey actual positive norms regarding bullying.
Perkins, H. W., Craig, D. W., & Perkins, J. M. (2011). Using social norms to reduce bullying: A research intervention among adolescents in five middle schools. Group Process & Intergroup Relations, 14(5), pp. 703-722.